
Most practices have the opposite problem to the one they think
Ask a practice owner about reviews and you will usually hear about the bad one. The unfair three-star from someone who waited too long, still sitting near the top of the profile eighteen months later. What is actually holding the profile back is rarely that review. It is the two hundred satisfied patients who were never asked to say anything at all. A practice can deliver excellent care for years and still show a page of reviews written almost entirely by people who were annoyed, because irritation motivates typing and satisfaction does not. The fix is not damage control. It is asking, consistently, in a way that does not put the practice at risk. That is what doctor review management should mean, and it is a smaller and more solvable problem than the reputation industry usually makes it sound.
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